Currently
ranked number 12 in the world among
airport duty free's in terms of revenue,
Dubai Duty Free has posted consistent
year on year growth since 1984, with
a phenomenal increase of 850% in sales.
The organisation had a turnover last
year of US$ 190 million. Gold and jewellery
held the number one position as the
highest selling items, accounting for
around 16% of total sales.
Since
1985, its second year of operation,
Dubai Duty Free's products and services
have earned it more than 67 international
accolades and awards and a reputation
for excellence among travellers that
span the globe.This year Dubai Duty
Free has garnered further two awards
for an already crowded trophy cabinet
- it has won for the sixth consecutive
time the "World's Best Airport
Duty Free Shopping Award", awarded
by Business Traveller Germany, and the
Travel Intelligence award for "Best
Duty Free in the Middle East". |
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Ingeniously
designed at the centre of the Rashid Terminal,
the duty free shopfloor with its spectacular
design, visual effects and myriad product
ranges in every category imaginable, is experienced
by every single passenger travelling out of
the new concourse.A feast for the senses in
every sense of the word, the new Dubai Duty
Free shopfloor offers a level of service and
facilities yet to be seen in any other duty
free in the world. At the centre of the shopfloor
is a spectacular 18 metre high stainless steel
"millennium tree" incorporating
hundreds of laser lights on its gleaming branches
that produce an infinite variety of mesmerising
visual effects and patterns.
With customer
convenience at the forefront of all design,
Dubai Duty Free has created duplicate outlets
for some of the organisation's top selling
products. Such categories as cigarettes and
liquor and fine foods are displayed at both
ends of the shopfloor.Dedicated areas within
the shop floor area include a comprehensive
section showcasing the latest and widest range
of electronic, computer, audio-visual, photographic
and sound products.
The world famous
Dubai Duty Free promotions continue in the
new shopping complex, adding further excitement
to the pleasurable shopping experience on
offer. The Finest Surprise promotion, which
offers ticketholders the chance of winning
a luxury motor car, and the spectacular Millennium
Millionaire draw which has as its prize $1
million for the cost of a $278.00 ticket,
continue to attract worldwide attention and
interest.With this broad range of products,
services and facilities, Dubai Duty Free offers
sheer shopping pleasure in the most elegant
environment.
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