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Established
in January 1997, the DTCM has two main areas
of responsibility. The first of these includes
all the functions of the former Dubai Commerce
and Tourism Promotion Board (DCTPB), which
had been in existence since 1989 and concentrated
on the international promotion of Dubai’s
commerce and tourism interests. The DTCM’s
second main area of responsibility is as the
principal authority for the planning, supervision
and development of the tourism sector in the
emirate.
Underlining
the importance attached to tourism development
at the highest level, the DTCM’s Chairman
is His Highness General Sheikh Mohammed bin
Rashid Al Maktoum, Crown Prince of Dubai and
UAE Minister of Defence. Its Director-General
is Khalid A. bin Sulayem.
As part of
its marketing role, the DTCM plans and implements
an integrated programme of international promotions
and publicity activities. This programme includes
exhibition participation, marketing visits,
presentations and roadshows, familiarisation
and assisted visits, advertising brochure
production and distribution, media relations
and enquiry information services.
In addition
to its head office in Dubai, the DTCM has
14 overseas offices. They are located in Philadelphia
(covering North America — East and Central),
Los Angeles (North America — West Coast),
London (the UK and Ireland), Paris (France),
Frankfurt (Germany), Stockholm (Scandinavia),
Milan (Italy), Moscow (the Russian Federation,
CIS and Baltic States), Nairobi (East Africa),
Johannesburg (South Africa), Mumbai (India),
Hong Kong (Far East), Tokyo (Japan) and Sydney
(Australia and New Zealand).
In assuming
its administrative responsibilities within
Dubai, the DTCM has now taken over the licensing
of hotels, hotel apartments, tour operators,
tourist transport companies and travel agents.
Its supervisory role also covers all touristic,
archaeological and heritage sites, tourism
conferences and exhibitions, the operation
of tourist information services and the organisation
and licensing of tour guides.
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